After years of rebuilding its image, Victoria’s Secret is reshaping its iconic fashion show into an event that feels more communal and accessible, from ticket drops to a nationwide search for a new Angel.
This year’s Victoria’s Secret Fashion Show takes place in Los Angeles on Sunday (Oct. 18), streaming globally on YouTube and the brand’s social channels, followed by its first post-show TikTok Live.
It’s the second show under chief marketing and customer officer Elizabeth Preis, who joined the company in May 2025.
Preis told ADWEEK that after observing how fans gathered together to watch the 2025 event, Victoria’s Secret wanted to “make sure this year was much more participatory as a night of fun and friendship.”
