Angela Voss and Dale Harrison on the Marketing Math That Matters

Angela Voss is CEO at Marketing Architects, an all-inclusive TV advertising agency specializing in linear and connected television. Drawing on her experience as a performance marketer, Angela champions greater accountability in TV advertising, making high-quality campaigns more accessible while challenging conventional approaches to audience targeting. She translates the evidence-based marketing principles of Byron Sharp and the Ehrenberg-Bass Institute into practical strategies that help brands expand their reach, build lasting brand awareness, and drive measurable growth.