Anomaly is setting up shop in Paris, recruiting two BETC Paris execs to establish the creative agency’s seventh international office.
Co-founder and executive chairman Carl Johnson said the move is rooted in the agency’s long-standing focus on talent as central to its business.
“Paris is one of the most creative and innovative cities in the world,” he told ADWEEK. “Many of the offices, we’ve opened because of the people we can find there, not the geography.”
The launch expands Anomaly’s global footprint, which includes offices in New York, Los Angeles, London, Toronto, Berlin, and Shanghai. Paris will be a key hub in its EMEA network as the agency looks to grow both multinational and local client relationships.
