Ultimately, Apple Music’s film shows how Bad Bunny’s performance broke barriers and elevated diverse representation on one of the biggest international stages.
The Apple Music Super Bowl LX Halftime Show featuring Bad Bunny averaged 128.2 million viewers from 8:15 p.m. to 8:30 p.m. ET, according to figures from broadcaster NBCU. Total social consumption of the halftime show hit a record four billion views within the first 24 hours, up 137% year over year, according to Ripple Analytics.
Apple Music has been the official sponsor of the Super Bowl Halftime Show since 2023, succeeding longtime sponsor Pepsi.
Apple’s “Shot on iPhone” campaign marked its 10th anniversary last year and won the Creative Effectiveness Grand Prix at Cannes Lions.
