Babylist Taps Koddi to Power Its Ad Network

“What Koddi enables, and what we are so bullish on, is the opportunity to take what was previously a very static experience for paid placements, and make them ultimately better and more relevant for the user that is on the other side of the Babylist screen,” Primm said. “We should see better performance for our advertisers, and that will be a rising tide that lifts the business overall.”