Budweiser went full Americana for its 150th anniversary, pairing a Clydesdale and a bald eagle in a cinematic, minute-long tribute to heritage and national identity.
Oikos added to the network’s presence in the increasingly competitive health-and-wellness advertising category with a streaming ad on Peacock.
And Wells Fargo rounded out the count with “Celebrating Every Win,” a regional Super Bowl campaign starring Saturday Night Live’s Marcello Hernández that focused on everyday financial milestones, supported by a mix of local broadcast, Spanish-language TV, and national streaming placements.
BBDO led a Super Bowl that has already been dubbed the NFL’s “commercial peak.” NBCUniversal sold out its inventory by September 2025, the earliest sellout in Super Bowl history, with some premium placements reportedly commanding as much as $10 million.
The media buy itself is only the starting line. Most advertisers this year are estimated to be spending tens of millions more all-in, once production, celebrity talent, and post-game amplification are factored in.
