Beats and Nike have teamed up to launch the Powerbeats Pro 2: Nike Special Edition, marking a milestone collaboration between the two brands.
The release represents the first time Beats has co-branded its earbuds with a partner. The design features the Nike Swoosh on the right bud and the signature Beats “b” on the left.
Blending Nike’s neon-green Volt color palette with Apple-owned Beats’ audio technology, the product brings together performance and street style.
To support the launch, Beats enlisted NBA legend LeBron James — a longtime ambassador of both brands — to star in a new campaign. He wears the Beats x Nike Powerbeats Pro 2 to tune out critics while attempting to perfect his golf game.
“This isn’t just a new colorway; it’s a collision of two brands that define performance, culture, and sports — the attributes of today’s athlete,” Chris Thorne, CMO of Beats, said in a statement. “By placing the Swoosh on our hardware for the first time, we’re honoring the shared DNA of Beats and Nike—and celebrating ambassadors like LeBron James who embody both. It’s a tribute to the grit, style, and sound that push people to their limits.”
The limited-edition earbuds will go on sale March 20 for $249.99 in markets including the U.S., Canada, U.K., Germany, France, China, Japan, and Australia.
Nike’s brand collaborations
The collaboration arrives as Nike executes a turnaround strategy under CEO Elliott Hill aimed at returning the brand to growth. As part of this effort, Nike is doubling down on performance wear, product innovation, and athlete-focused storytelling.
The company has also introduced a series of unexpected partnerships. While Nike has long collaborated with high-profile athletes and celebrities, from Serena Williams to Pharrell Williams to Bella Hadid, it has recently expanded into new territory. The brand teamed up with Lego in 2024 and with Kool-Aid last year.
Also in 2025, Nike introduced NikeSkims in partnership with Kim Kardashian’s apparel brand Skims, marking the first time the sportswear giant has launched an entirely new brand with an external company.
