Dunkin’ and Ben Affleck are returning to the Super Bowl to fulfill another unlikely dream.
The brand released a teaser for its next Big Game appearance during the Grammys on Sunday (Feb. 1). In it, Affleck is in pitch mode with a few TV icons: Jennifer Aniston and Matt LeBlanc from Friends and Jason Alexander from Seinfeld.
After ejecting a tape labeled “Network Pilot ‘95 v3,” Affleck eagerly asks for their “reactions, thoughts, love, affection.”
However, their reaction is not what he anticipated. As the actor, director, and producer tries to sell them on the appeal of his “golden cringe,” Alexander quietly questions whether this is the same man who directed Best Picture winner Argo.
Finally, Aniston delivers a blunt verdict on Affleck’s latest creative venture: “No one can see this,” she says. Affleck reassures her, “It’s only going to air once.”
Dunkin’ will presumably reveal what was on that tape when it airs its full Super Bowl ad on Feb. 8.
Dunkin’s collaboration with Affleck has become a Super Bowl mainstay over the past few years. In 2024, he reunited with actor and Good Will Hunting co-star Matt Damon to form a boy band called the “DunKings,” which also starred former New England Patriots quarterback Tom Brady.
The DunKings returned for Dunkin’s 2025 Super Bowl ad, with new members Casey Affleck and fellow actor and Bostonian Jeremy Strong.
All spots were created by Artists Equity, an independent creative studio founded by Affleck and Damon.
