Best Buy is partnering with one of the biggest names in gaming news and reviews ahead of major holiday gaming launches such as the remake of The Legend of Zelda: Ocarina of Time and Grand Theft Auto VI.
Best Buy has launched a new online portal called Best Buy Gamers, currently in beta. The portal will include reviews, articles, trailers, videos, and other exclusive content in partnership with IGN. The portal also includes other information from Best Buy on its products and events.
Best Buy’s advertising arm, Best Buy Ads, will sell media placements within the new gaming initiative’s digital experience.
