Conspiracy theories tend to endure because they’re difficult to disprove. Bradley Cooper is running up against that problem in new spots from Uber Eats and creative agency Special U.S.
The ads continue Uber Eats’ “Football Is for Food” campaign, which launched in September 2024 with Matthew McConaughey theorizing that the National Football League (NFL) is actually focused on making fans hungry.
The brand brought its conspiracy to the Super Bowl earlier this year, and Bradley Cooper took over as star of the campaign in October.
In a new spot, Cooper tries to persuade former Dallas Cowboys quarterback Troy Aikman that the team should stop drafting players with food-themed names in order to beat those accusations.
He points out that players like CeeDee Lamb and T.J. Bass makes the team’s roster sound like a menu. The ad will debut during the Nov. 23 Eagles vs. Cowboys game.
In another ad running during the Nov. 24 Rams vs. Buccaneers game, Cooper asks Buccaneers quarterback Baker Mayfield to avoid doing his baking-themed touchdown celebration because it’s fueling the same conspiracy.
Baker brushes off the idea that anyone thinks he’s selling bread just as the ad cuts to sandwiches, pizza, and a loaf of bread available to order through Uber Eats.
“This new wave of creative pushes the storyline ahead with even more playful energy, all while reminding fans that Uber Eats is the easiest way to get your gameday food delivered straight to your couch,” Georgie Jeffreys, Uber head of marketing, North America, told ADWEEK.
