Pepsi ranked third, with its ad that follows a polar bear’s existential crisis after choosing Pepsi over Coca-Cola in a blind taste test.
Americans’ next favorite spot was Dunkin’s nostalgia-filled ad, “Good Will Dunkin’,” starring a massive ensemble ’90s dream cast including Ben Affleck, Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White, Tom Brady, and Jasmine Guy.
In fifth place was another Anheuser-Busch brand, Michelob Ultra, with “The Ultra Instructor.”
Below are the scores for the top five ads of the 2026 Big Game, according to the USA Today Ad Meter:
- Budweiser, “American Icons,” score: 4.00
- Lay’s, “Last Harvest,” score: 3.80
- Pepsi, “The Choice,” score: 3.50
- Dunkin’, “Good Will Dunkin’,” score: 3.48
- Michelob Ultra, “The Ultra Instructor,” score: 3.47
