Mark: What is the end goal for Upper Middle?
Andrew: I think there are two sides. The first is the basic media side, which is the hope that I grow this to over 500,000 subscribers. North of that, we start to get into the land of the dream. After that, once you have a community of people and the data to prove they are leading similar lives, you can serve them in different ways. In those lines of business the margins are much better, so long term I think I will orient that way.
