Stephanie Perdue, Chipotle’s senior vice president of brand marketing, said group occasions are a “growing part” of the burrito chain’s business. “With enough food to serve four to six people, it’s a convenient option for dinner, game days and all the moments when everyone wants something a little different,” she said.
The campaign comes after the Financial Times reported that Starbucks has explored a takeover of Chipotle, a move that would reunite Starbucks CEO Brian Niccol with the chain he previously led. Neither company has publicly confirmed the reported talks.
