Florian “Flo” Adamski, the chief executive of Omnicom Media, is bullish on the future of his newly reshaped organization. The company absorbed much of IPG Mediabrands—and retired some divisions—as part of its parent Omnicom’s $13.5 billion acquisition of Interpublic Group, finalized in late November.
As Adamski looks to steer the overhauled organization, the longtime media exec is leaning into an ethos of “agency as a platform,” he said at ADWEEK House during the CES technology conference in Las Vegas on Wednesday.
“When you look at a modern client, what they’re seeking are two things,” he said. “Number one, first and foremost, they want the right talent.
