In this episode of Adspeak by ADWEEK, our executive editor Alison Weisbrott speaks with Sarah Choi, chief marketing and commercial officer at CorePower Yoga.
Sarah shares how CorePower Yoga is redefining modern wellness, and how the brand reframes yoga as a physically intensive, results-driven workout grounded in mindfulness, while scaling community through more than 5,000 teacher ambassadors.
The conversation explores blending digital tools with in-studio experiences, using science-backed mental health research to strengthen brand credibility, and building loyalty through inclusive, Gen Z-focused strategies.
It’s a practical look at turning a fitness brand into a community-led movement that extends far beyond the mat.
With expertise in omnichannel marketing, brand accessibility, and community-driven loyalty programs, Sarah has pioneered CorePower’s evolution from traditional yoga positioning to an intensively physical, science-backed wellness experience.
What you’ll learn:
- How to drive conversion through free trial funneling
- Why teacher spotlighting outperforms traditional influencer partnerships
- The dual-role technology strategy that strengthens the in-studio community
- How to ground wellness claims in Harvard-backed research for competitive positioning
- The Gen Z wellness opportunity beyond the fitness category
- How to balance product expansion while maintaining brand clarity
