Dr. Squatch’s Stranger Things collection features four soaps and two deodorants with names that pay homage to the fictional setting of Hawkins, Indiana and fan-favorite elements. All products feature Stranger Things-themed packaging.
“If there’s one thing Murray Bauman knows, it’s that there’s always a cover-up, and it turns out that ‘Big Soap’ has been running one in our showers for years,” Gelman said in a statement. “Thankfully, Dr. Squatch helped me blow the case wide open… and I’ve never smelled better doing investigative work.”
The campaign will run across organic and paid social throughout Stranger Things’ last season and into 2026.
