“If you’re waiting for all your content to go viral, you’re actually missing so much because that’s one video,” she said. “In the grand scheme of things, 3 million people on one video is nothing compared to 10 videos that perform consistently very well because they’re good.”
Consistency is another value for Myers, and when she was starting out, she would post every single morning at the same time. This meant her audience was never wondering when her next video would come.
“That kind of consistency is really, really good for a brand,” she said. “The virality of a video is kind of irrelevant. That doesn’t change what you should make. You should just be really proud of what you’re making.”
