A journey that’s just beginning
Lidiane Jones, CEO of IAS, acknowledged that the technology is new and will continue to evolve at a rapid pace. It’s up to companies like IAS, working in partnership with AI companies, to keep up with the technology to properly support brands and marketers.
“We’re starting with the foundation of trust and transparency, which has always been core of what we do, and we want to make sure that we’re evolving,” Jones said. “We’re really excited to help our advertisers. There is a real desire for that rapid evolution of contextual information for suitability and safety.”
