A new adtech startup building bespoke algorithms for advertisers has secured $2.4 million in client revenue commitments, plus around $600,000 from investors, ADWEEK has learned.
The venture, Biddable Assets, was founded by John Donahue, partner at adtech consultancy Up & To The Right and former chief product and marketing officer at Sonobi.
The Trade Desk’s venture capital arm TD7 is the primary backer of Biddable Assets, though the company declined to disclose how much it invested. Biddable Assets is still seeking investment for its seed round, Donahue said.
“TD7’s investment in Biddable Assets is grounded in the team’s approach to innovation that advances the open internet,” Samantha Jacobson, The Trade Desk’s chief strategy officer, told ADWEEK in a statement.
