That finale arrives just before kickoff with “Speech,” another 30-second spot airing immediately ahead of the game.
In it, Montana delivers a unifying address not to a team, but to fans, framing the Super Bowl as the emotional payoff of an entire season rather than a single night.
The work is supported by high-impact social and digital placements and a significant out-of-home push, including a takeover of Penn Station in New York, which is designed to make the “last call” message unavoidable as fans head into Super Bowl weekend.
Together, the three spots mark the latest chapter in FanDuel’s ongoing “Play Your Game” brand platform, positioning the company less as a loud in-game presence and more as a narrator of the fan experience.
