Gary Vaynerchuk, the chairman of VaynerX and CEO of VaynerMedia, better known simply as “GaryVee” to his millions of followers, has entered a strategic partnership with affiliate marketing agency Paul Street.
As an equity partner, Vaynerchuk has invested an undisclosed sum in Paul Street. Aaron Paul, cofounder and CEO, said Vaynerchuk would be “heavily incentivized” to see the agency succeed.
Paul said Vaynerchuk’s experience scaling his own agency was one of the main upsides of the partnership, along with his far-reaching connections to C-suite executives.
“If I were starting a cookware brand and I needed a face for the business, it would be Gordon Ramsay,” Paul said.
