Uber Eats is also advertising in the Big Game on Feb. 8 while DoorDash is sitting this year out. Instacart, too, will have a Super Bowl spot, but neither Grubhub or Uber Eats are directly competing with the grocery delivery app as both inked partnerships with Instacart in 2025.
Founded in 2004, Grubhub went public in 2014 and then was acquired by Just Eat Takeaway.com in 2020. Four years later, Marc Lore’s Wonder Group announced its purchase of Grubhub in a deal that closed in January 2025.
Prior to the decision to waive all delivery and service fees on orders over $50, Grubhub users with Amazon Prime have been able to get lower service fees and no delivery fees by connecting those accounts, thanks to a five-year deal inked in 2024. Amazon Prime members get Grubhub+, the delivery app’s loyalty program, for free as part of their subscription.
The 30-second spot, produced by agency Anomaly, will run during the third quarter of NBC’s Super Bowl broadcast on Feb. 8.
