According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.921 million total viewers and 508,000 viewers in the A25-54 demo for the week of March 23. Compared to the previous week, ABC News’ morning show was down by -1% in total viewers but up by +2% in the demo—it was the only morning show with a loss in either of the measured categories. When looking at its performance to the same week in 2025, GMA was up by +12% in total viewers and +9% in the demo.
Today continued its win streak in total viewers and the demo with 3.061 million and 670,000 viewers, respectively, for the just-concluded week. The broadcast saw gains of +2% in total viewers and the A25-54 demo compared to the previous week. When put up against the same week in 2025, Today was up +21% in total viewers and +10% in the demo.
CBS Mornings had 1.791 million total viewers and 283,000 viewers in the A25-54 demo for the week of March 23. Compared to the previous week, CBS News’ morning show was up by +5% in total viewers and +7% in the demo. Versus the same week in 2024, CBS Mornings was down -11% in total viewers and -22% in the demo—the only morning show with declines within this yearly comparison.
March 23, 2026
| ABC | NBC | CBS | |
| • Total Viewers: | 2,921,000 | 3,061,000 | 1,791,000 |
| • A25-54: | 508,000 | 670,000 | 283,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54, and Adults 18-49 National Live + Same Day Big Data Plus Panel Program Ratings.; Current Week (w/o 3/23/26), Previous Week (w/o 3/16/26) and Year-Ago Week (w/o 3/24/25). Season to date: Most Current Data Stream: 2025-2026 Season (9/22/25–3/29/26) and 2024-2025 Season (9/23/24–3/30/25). Season averages based on Big Data Plus Panel ratings start with the 2023-2024 season. Most Current Data Stream – 1Q26: 12/29/25 – 3/29/26, 4Q25: 9/22/25 – 12/28/25 and 1Q25: 12/30/24 – 3/30/25.
