MSNBC, which rebranded as MS NOW, and CNN recorded month-to-month gains in total viewers and the Adults 25-54 demo during primetime and total day for the month of November.
The off-year election coverage brought viewers back to these networks; however, this month’s numbers pale in comparison to those from a year ago when Donald Trump won the presidential election for the second time.
Even when accounting for viewers fleeing MS NOW and CNN right after the election was called, November 2024 was still a better month for the cable news networks, including Fox News.
Fox News
According to Nielsen big data + panel, Fox News in November had 2.038 million total viewers in primetime and 184,000 viewers in the Adults 25-54 demo. During total day, it had 1.376 million total viewers and 123,000 viewers in the demo.
Compared to its performance in October 2025, Fox News declined by -13% in total viewers and -19% in the A25-54 demo during primetime viewing hours. During total day, it also fell by -9% in total viewers and -15% in the demo when compared to the previous month—it was the only cable news network with month-to-month losses across the board.
Looking at Fox News’ performance against the same month in 2024, it was down by -36% in total viewers and by -61% in the demo during primetime. In total day, it was down by -29% in total viewers and -56% in the demo.
Despite losing viewers from the previous month, the network finished November in first place among total viewers and rose from fourth to second in the demo during primetime. During total day, it remained in first place in total viewers and was the No. 2 network in the demo.
MSNBC/MS NOW
MS NOW was in second place among the most-watched cable news networks in primetime and total day, with 945,000 and 599,000 total viewers, respectively, in November. The network in the A25-54 demo had 88,000 viewers in primetime and 55,000 viewers during total day.
Compared to October, MS NOW was up +16% in total viewers and +21% in A25-54 during primetime. During total day, it grew by +19% in total viewers and +22% in the demo.
Looking at its performance in November 2024, MS NOW was down -13% in total viewers and -45% in the demo during primetime. It was down -17% in total viewers and -40% in the demo during total day.
MS NOW finished third, up from fifth place, during primetime, and it remained the No. 3 cable network in total viewers during total day. It finished in the No. 12 position, up from No. 19 in the demo, during primetime and climbed four spots to land in 10th place in the demo during total day.
