Nobody wants to swipe anymore. Dating apps like Bumble and Tinder are scrambling to keep younger users engaged, and dealing with problems like bots on their platforms. But one brand is breaking the pattern and winning.
Hinge’s “designed to be deleted” tagline signals its strategy: focus on meaningful connection, not endless swiping. The app can feel slower and even harder to use, leading to fewer matches but ultimately more dates. Now, the big question is whether Bumble and Tinder can pull off a similar shift toward quality over quantity.
