This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) appointments to marketing restructures.
We’re rounding up the U.S. and global marketing leadership moves you should know about for the week ending Jan. 30.
– Having named Asad Ayaz as its first chief marketing and brand officer earlier this month, Disney has confirmed his direct marketing chief reports in the new structure. Ron Faris will oversee Disney consumer products; Scott Hudgins will be responsible for Disney experiences; Martha Morrison will head up marketing for the entertainment Studios; Shannon Ryan will be responsible for entertainment television, including Disney+ and Hulu; and Tina Thornton will lead ESPN’s marketing efforts.
– Edible Brands, purveyor of fancy fruit bouquets, salad bowls, and THC goodies, has promoted Angela Johnson to CMO. She’s tasked with bringing marketing and innovation together to drive growth, with a continued focus on strong retail and restaurant execution across the portfolio and support of locally owned franchise partners.
– The LPGA has named Chad Coleman CMO. He joins after six years leading marketing for the entertainment group Dude Perfect. He brings a background in golf with him, having spent eight years at Callaway overseeing social media and brand partnerships.
– Mastercard has appointed Alexandra Sloane as vp, integrated marketing and communications, Australasia.
– Also down under, Natasha Aaron has been picked as CMO for Farmers Pick. She was previously director of marketing across Australia and New Zealand for DoorDash.
