My point is [Newton] has the attention and the eyeballs. It may not look like live sports. It may not look like the NFL. [Newton’s 7-on-7 football program], “4th&1,” he has it. So, we’re trying to make sure they can see Cam clearly because there’s a lot of value for advertisers when they can see Cam correctly.
Newton: In any type of business, you ask who the consumer is and who has the more consumer move. Meaning, if they say, “watch this at this time,” that’s moving the needle. Well, for me, I have my own audience and—with the help of others—move the needle in ways that are advantageous for brands.
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