ADWEEK gathered with the throng of foreign dignitaries, founders, CEOs, and celebrities during this year’s World Economic Forum in Davos with a hand‑selected group of CMOs.
These marketing leaders joined ADWEEK CEO Will Lee and Chief Brand and Community Officer Jenny Rooney in the Alps for the inaugural Marketing Vanguard Inspiration Excursion.
During the two‑day experience, hosted at The Female Quotient Lounge in partnership with Adobe and Microsoft, ADWEEK’s Marketing Vanguard program focused on getting CMOs out of familiar rooms and into environments where they are exposed to different disciplines, different pressures, and different ways of thinking.
You can read more about the experience here. Watch our sessions and the live podcast recordings from Davos below:
Day 1 Welcome Remarks; Agentic AI in Action Panel
This session unpacks how agent-based AI systems, powered by enterprise data, orchestration layers, and decision engines, are enabling autonomous campaign execution, real-time personalization, and continuous optimization across channels. We’ll discuss how CMOs are defining system architecture, human-in-the-loop controls, and governance models to operationalize agentic AI responsibly at scale.
Featuring: Bonnie Pelosi, EMEA Chief Marketing Officer, Microsoft; Nic Brandenburger, Chief Marketing Officer, Mammut Sports Group AG; Jenny Rooney, Chief Brand and Community Officer, ADWEEK
Upskilling, Ethical AI and Building Capabilities for Global Influence
This session explores how CMOs and their C-suite peers are developing future-ready marketing organizations capable of leading responsibly in an AI-driven era. From establishing ethical AI practices to cultivating continuous-learning cultures, marketing leaders are shaping not only how their companies communicate but how they operate.
Featuring: Charisse Hughes, former Chief Growth Officer, Kellanova; Daniele Calderoni, Head of Brand Marketing, Zurich Insurance Company; Emma Chalwin, Chief Marketing Officer, Workday; Rachel Thornton, Chief Marketing Officer, Adobe Enterprise; Will Lee, CEO, ADWEEK
Human Fulfillment in an Automated World
A look into how AI can augment human potential, not replace it; aligning productivity with psychological wellbeing and purpose in the workplace.
