Featuring: Antonio Lucio, Chief Marketing and Corporate Affairs Officer, HP; Jenny Rooney, Chief Brand and Community Officer, ADWEEK; Karin Timpone, Founder + CEO, ClearPrompt LLC
Welcome Remarks From Day 2
Featuring: Will Lee, CEO, ADWEEK; Bonnie Pelosi, EMEA Chief Marketing Officer, Microsoft; Rachel Thornton, Chief Marketing Officer, Adobe Enterprise
Whither the Brand?
A look at how much CMOs need to continue to champion the role of brand in driving business growth and as an imperative in overall marketing strategy against the backdrop of AI acceleration and focus. What does the role of brand become in this new world, and what is the CMO’s responsibility in weaving brand and storytelling with the power of personalization and the new unlocks in data technology affords? And how must marketing organizations need to be reworked and rewired for optimal impact?
Featuring: Will Lee, CEO, ADWEEK; Rachel Thornton, Chief Marketing Officer, Adobe Enterprise; Emma Chalwin, Chief Marketing Officer, Workday; Karin Timpone, Founder & CEO, ClearPrompt LLC; Michela Ratti, Chief Brand & Communications Officer, Ferragamo
Cs in Sync: The Critical CxO Joint Growth Mandate
This session articulates the need for CMOs and CEOs to be in lockstep on business growth through shared metrics. It also will explore the relationship between CMOs and CIOs around marketing and enterprise data–that powers AI and personalization–as well as cross-functional workflows and ownership in the Era of AI–all this, of course, against the backdrop of rapidly shifting geopolitical, economic, and technological environments.
Featuring: Emma Chalwin, Chief Marketing Officer, Workday; Karin Timpone, Founder + CEO, ClearPrompt LLC; Sumit Virmani, Global Chief Marketing Officer, Infosys; Rachel Thornton, Chief Marketing Officer, Adobe Enterprise; Will Lee, CEO, ADWEEK
