“I’ve never done a same-day national football buy before,” Schireson said. “But hey, turns out that with the right motivation and alignment, old media can move just as quickly as anything else out there.”
The ad went on to have its “holy shit” moment, leading to coverage from major news outlets and reactions across social media ahead of the House vote, where lawmakers overwhelmingly passed the bill to release the Epstein files.
However, Schireson noted that nothing would’ve happened without the strength of the women in the PSA.
“The power of the message deserves the credit,” Schireson said. “As we’ve seen in other important moments, when people are moved by something, when they become invested in giving voice to something that feels important, a lot can happen.”
