Under Steur, the publisher will continue in that tradition, highlighting talent in the arts, including its own editorial staff.
As part of a broader emphasis on treating its staff as creators, the company launched on Substack in 2025, becoming one of the first legacy media brands to do so. Several i-D editors operate their own newsletters on the platform as well.
The outlet also maintains a longstanding YouTube presence, where it publishes full-length videos to its 1.27 million subscribers. Social media and video more broadly are key points of emphasis for the company, which has 2.4 million followers on Instagram alone. Over the past 12 months, its social reach has doubled, according to Steur.
