Budweiser’s infectious catchphrase, created by DDB Chicago, became a global phenomenon and inspired numerous reboots and sequels.
FCB
Oreo “Daily Twist” (2012)
For its 100th anniversary, Oreo and a team of agencies including DraftFCB posted an ad a day over 100 days, along with cultural commentary. The elaborate celebration was an early example of real-time social advertising.
Sport England “This Girl Can” (2015)
FCB London’s “This Girl Can” for Sport England was a nationwide campaign designed to break down barriers to girls’ and women’s participation in sport and exercise. It won multiple awards, including a Cannes Lions Grand Prix and the inaugural Glass Lion, while inspiring more than 3.2 million women to get active.
Burger King “Whopper Detour” (2019) – FCB NY
FCB New York’s stunt drove 1.5 million Burger King app downloads by letting fans unlock a one cent Whopper—but only if they went to a McDonald’s location. The campaign was covered around the world and swept awards at Cannes Lions in 2019.
Academy of Motion Picture Arts & Sciences and Rakish Entertainment “Caption With Intention” (2025)
