ADWEEK’s rating: 3 out of 5
Hulu’s SXSW purple party bus marks the start of a multi-city tour, with more stops in Los Angeles and New York. It’s a fairly quick experience that could leave you wondering if there’s more. But maybe that’s the point? If you see the purple people flooding the streets or just enjoy tiny pies, it’s worth checking out. And as they probably say in Gilead, “Under his pie.”
Focus Features
The film studio Focus Features wheeled an Airstream trailer out onto Congress Ave., directly in front of the Paramount Theater, to promote two of its upcoming films. Attendees had the opportunity to peruse a variety of knick-knacks inside the mobile activation, including movie trailers, merchandise, DVDs of old films, and stills from classic Focus Features’ flicks.
ADWEEK’s rating: 2 out of 5
A movie production studio hawking its wares in front of a historic movie theater certainly makes sense on paper, but the overall vibe was a bit lackluster. There was nothing to do except admire the tchotchkes, so the experience felt more like an art gallery than an activation. Plus, you had to pay for the merchandise. Should swag ever come at a cost?
