Regarding the Big Game ad, Green Light podcaster Allen told ADWEEK in a statement: “I always enjoy working with Kelce and Garage Beer because I truly never know what I’m getting into.”
He added: “This was my favorite one yet, because not only did Kelce smear shit all over his face, I met my new best friend, the mini horse Doug. Just to be clear, Kelce is no longer my best buddy, Doug is. And it’s not even close. Also, Garage Beer is a great brand.”
Big beer rival Anheuser-Busch is the the top advertiser in this year’s Super Bowl broadcast on NBC, with three minutes’ worth of air time scheduled for its Budweiser, Bud Light, and Michelob Ultra brands.
