“Jay-Z’s impact on global music culture is as profound as it is undeniable,” Oliver Schusser, Apple’s vice president of music and international content, added. “We’ve had the privilege of working closely with him these last few years to bring some of the world’s most exciting and prolific artists to the Super Bowl Halftime Show stage, and we are so thrilled that he will be taking that stage himself this year. We know it’s going to be an incredible show.”
Last year’s Super Bowl featured Bad Bunny in a Puerto Rico-inspired performance from Levi’s Stadium in San Francisco. According to Apple Music, the NFL, and Roc Nation, Bad Bunny’s Big Game performance had 4.157 billion views in 24 hours across global broadcasts, YouTube, and social platforms.
