Considering that Lamar Odom, married to Khloe Kardashian from 2009 to 2016, battled serious drug addiction and was discovered unconscious in a Nevada brothel in 2015, the curse isn’t always good joke material. Fortunately, the ebullience of the Super Bowl can suspend conventions for a night.
In a statement, Fanatics Betting and Gaming CMO Selena Kalvaria lauded Jenner’s ironic humor, saying she “transforms the lore of the Kardashian Kurse into something playful, participatory, and unmistakenly of the moment.”
The ad may also represent something of a redemption for Jenner, who starred in a disastrous 2017 ad, in which she singlehandedly relieves America’s racial tensions with a can of Pepsi.
