That abstract quality may also prompt some to wonder if LA in Full Bloom wasn’t also artificial intelligence in full bloom, too. For the record, it wasn’t.
“We made a conscious decision early on that we would not use AI in this process,” said VP of brand design Rick Edwards. “The stories that we’re trying to transmit in this look were extremely personal to us, personal to our city, and we’re uncomfortable without having a direct hand and telling those stories.”
