Between M&A, leadership shifts, and the rise of AI, it was a whiplash year for agencies with a tumultuous ending. But ADWEEK’s 2025 Agency of the Year winners didn’t just weather the ups and downs but fired on all cylinders, delivering breakthrough creativity, business-moving strategy, and culture-shaping work for their clients.
At the same time, this pack of industry leaders — notably, 8 out of 11 of them independents — grew their businesses while attracting and retaining top talent and making their companies great places to work.
2025 US Agency of the Year: Mischief @ No Fixed Address
At five years old, Mischief @ No Fixed Address could have ended 2025 scaled up, sold, or fizzled out. But as ADWEEK’s U.S. Agency of the Year for the second time, Mischief forged its own path. The independent agency has matured from its scrappy underdog days into a partner for long-term brand building. Read the full story.
2025 Creator Agency of the Year: Billion Dollar Boy
As creators and social media have established themselves as core marketing channels, Billion Dollar Boy is reaping the rewards. With capabilities from brand building to performance marketing, BDB taps a network of more than 2,500 creators across 42 markets on behalf of its clients. On its way to the top of the creator marketing heap, BDB has managed to strike a tough balance: scaling globally without losing touch with culture. Read the full story.
