2025 Breakthrough Agency of the Year: Special US
Special US kicked off 2025 amid major disruption. As wildfires swept through Los Angeles — home to the agency’s flagship U.S. office — the team raced to complete two high-profile Super Bowl campaigns. The chaos tested Special’s limits, but underscored its creative drive in what became its most successful year yet. Read the full story.
2025 Global Agency of the Year: Wieden + Kennedy
At the top of 2025, after a 27-year hiatus, Nike decided to return as a Super Bowl advertiser. It was a choice that put its longtime agency Wieden+Kennedy in the hot seat. In typical style, W+K surprised everyone with its approach — but that’s what W+K is known for: work that breaks through with worldwide cultural resonance. Read the full story.
2025 Multicultural Agency of the Year: IW Group
Amid a sharp pullback in diversity, equity, and inclusion progress this year, multicultural agency IW Group did more than just weather the storm. While revenues were only up slightly, from $23 million to $24 million year-over-year, president and chief momentum officer Nita Song described the agency as “stronger than we’ve ever been.” Read the full story.
