2025 Small Agency of the Year: Mirimar
Mirimar is growing up — and making its mark. After being named ADWEEK’s Breakthrough Agency of the Year in 2024, the Venice, Calif.-based shop spent 2025 proving that momentum wasn’t a fluke. The agency added five new brand partners in 2025, including Poppi, Netflix, and BJ’s Restaurant as AORs, and expanded its relationship with Mammoth Brands’ Mando, Flamingo, and Lume. Read the full story.
2025 Midsize Agency of the Year: Known
In an industry dogged by vanity metrics and opaque economics, Known proves that transparency and profitability can coexist. The pitch to clients is simple: “We don’t lie,” said chairman and CEO Kern Schireson. Known charges only for the services and software in its proposals — no rebates, no hidden margins — with between 10% and 25% of its fees tied to clients’ business outcomes. In 2025, that model proved its worth. Read the full story.
