2025 Innovation Agency of the Year: Code and Theory
When consumer attention shifts, Code and Theory transforms itself in response to the chaos. Then, with a staff of half creatives and half engineers, it helps its clients do the same. ADWEEK’s 2025 Innovation Agency of the Year launched in 2001 with the hypothesis that combining creativity with technology to solve problems was a missing link. The agency says its creative and engineering DNA is why more than 35 Fortune 500 companies have turned to Code and Theory when they need to hit the reset button. Read the full story.
2025 Agency Network of the Year: FCB
FCB has a lot to be proud of this year, but the celebration is bittersweet. It might feel funny to win an accolade when, as Omnicom completed its acquisition of IPG in November, FCB was folded into BBDO — and has ceased to exist. But the machinations of holding company spreadsheet logic are distinct from the fact that FCB fired on all cylinders during what it didn’t realize was the final lap of its 151-year legacy. Read the full story.
2025 Independent Agency of the Year: Rethink
In its 25th year, Toronto-headquartered Rethink refused to coast on its legacy. The indie powerhouse expanded in its hometown, as well as New York, Montreal, and Vancouver, while sharpening the creative edge that made its name. “By any metric — financial, people, creative work — we’re better than we’ve ever been,” said Sean McDonald, global chief strategy officer and partner. Read the full story.
