Power broker Michael Kassan’s media advisory and investment shop 3C Ventures surpassed $50 million in revenue from September 2024 to December 2025. This is more than double 3CV’s initial 2025 projections, Kassan told ADWEEK.
About 35% of that revenue has come from multi-stage transformational projects with clients, often Fortune 500s, aimed at modernizing their business strategies. Kassan described these as “seven-figure ticket items,” Kassan said, though he declined to provide specific project financials.
Kassan first previewed 3CV in June 2024, when he projected it would reach $100 million within its first 12 to 18 months. The company kicked off operations officially in September of that year.
3CV said its clients include Delta, JPMorganChase, AutoNation, though the nature and scope of each engagement varies.
The firm has also worked with semiconductor giant Qualcomm on various initiatives for about a year.
When Qualcomm’s marketing team considered putting one of its agency relationships into review, Kassan suggested a different approach.
“He said, ‘Before you divorce, sometimes it’s good to go into therapy to see if you could reconcile and save the relationship,’” recalled Qualcomm’s executive vice president and chief marketer, Don McGuire. After working together to create a detailed roadmap, the relationship was remedied.
Qualcomm worked with the company on another endeavor to update the marketing division’s organizational structure and systems architecture. 3CV also aided the brand in a recent push to consolidate agency resources and establish an in-house creative studio. McGuire estimates that Qualcomm’s work with 3CV will result in savings between $5 and $10 million.
“We keep finding more for them to do,” McGuire said. “Michael and the team have added a lot of value.”
Other 3CV client engagements have involved modernizing an automotive retailer’s operations and automating a publishing company’s dealflow process.
Beyond consulting, 3CV also focuses on dealmaking, a longtime focus of Kassan’s.
In late 2024, the company orchestrated parallel investments in adtech infrastructure firm Mediaocean from ad agency holding companies WPP, Omnicom, and IPG (which Omnicom later acquired for $13.5 billion). It was an unusual arrangement considering the holdcos are longtime customers of Mediaocean’s; now, they will also be business partners.
“That wasn’t something we just advised on—that was a strategy and a structure that we partnered on with Mediaocean on to bring that deal together,” Kassan said. Separately, he recently secured a role as vice chair at Mediaocean. “Michael has always been the foundational player in the space,” Mediaocean CEO Bill Wise told ADWEEK at the time.
