On the latter, 3CV is already making headway. At the time of writing, the company employs 55 employs. It recently welcomed two new leaders, appointing veteran agency exec Jane Lacher as partner of agency optimization, and tapping former Marqeta CMO Karna Crawford to head its marketing transformation practice.
Ultimately, Kassan said, “I want to do what we did in ‘25—I want to beat every expectation that we have.”
