The connected TV platform MNTN has hired two senior executives to accelerate its push into the small and mid-sized business market, according to CEO Mark Douglas.
On Monday, the company tapped former TikTok growth chief Garland Hill as its first-ever chief revenue officer and former NBCUniversal streaming head Peter Blacker as global head of premium content.
The hires reflect MNTN’s conviction that CTV advertising is crossing from early adopter territory into the mainstream and that the market is mature enough to justify bringing in seasoned leaders to capture the opportunity.
“Connected TV is the most significant shift in advertising in decades,” Douglas said, “and we’re assembling the leadership to define what comes next.”
Hill spent the last six years at TikTok as head of growth business, where he scaled the company’s small business and mid-market division from zero to more than $1 billion in revenue. Before that, he spent six years building enterprise and CPG businesses at Facebook. His background is a neat fit for MNTN, a demand-side platform whose self-serve nature and focus on performance makes it of primary use to small businesses.
As CRO, Hill will oversee all revenue-generating teams, a role that previously reported into the company’s chief operating officer. For Hill, the appeal of MNTN came down to a familiar pattern.
“I like to refer to myself as a reformed brand marketer,” Hill told ADWEEK. “What I liked about MNTN is that they’re able to take the sight, sound, and motion of TV—the holy grail of telling your story—and track that down through performance advertising, which is something that has heretofore never been done.”
Blacker brings two decades of experience at NBCUniversal, where he played a central role in the monetization of premium content, including major initiatives around the FIFA World Cup, Telemundo, and the launch of Peacock. As global head of premium content, he will lead MNTN’s efforts to deepen relationships with the world’s leading publishers, expanding SMB access to live sports, breaking news, and other high-demand inventory.
Blacker said his time at NBCUniversal gave him a firsthand view of MNTN’s value proposition.
