Brand mascots keep ‘dying’ and coming back
Mr. Clean is just the latest brand to temporarily retire their mascot.
Last year, language learning app Duolingo killed off its green owl Duo via a collision with a Tesla Cybertruck. Just a week later, Duo was resurrected.
And in 2020, Planters’ Mr. Peanut supposedly met his end in an explosion of his vehicle, the NutMobile. He was later reborn in a Super Bowl commercial as Baby Nut, proving that reincarnation is real, at least in the world of brand mascots.
These mascot antics are part of a trend of brands developing their characters as social media personalities who can appeal to younger audiences.
