MS NOW Grows in Primetime and Total Day

America post Staff
6 Min Read

When looking at these networks’ performance during the same period a year ago:

  • During primetime, Fox News was down by -21% in total viewers and -41% in the A25-54 demo. During total day, the network saw decreases of -19% in total viewers and -41% in the demo.
  • MSNBC was up +54% in total viewers and +50% in the demo. During total day, the network was up +34% in total viewers and +43% in the demo.
  • In primetime, CNN grew by +37% in total viewers and +30% in the demo. During total day, it saw gains of +34% in total viewers and +38% in the demo.

PROGRAMMING:

Fox News had 12 out of the 15 spots of the most-watched cable news shows of the week, with The Five on top with 3.721 million total viewers at 5 p.m. ET. MSNBC was represented in the chart by three shows, led by The Rachel Maddow Show, which aired at 9 p.m. ET on Mondays and ranked No. 9 with 1.826 million total viewers.

The Five landed in the top spot in the Adults 25-54 demo, averaging 298,000 viewers at 5 p.m. ET. Fox News held 13 out of the 15 top spots in the demo, with MSNBC’s The Rachel Maddow Show, airing at 9 p.m. ET on Mondays, taking eighth place with 176,000 demo viewers. CNN’s Anderson Cooper 360 at 8 p.m. ET was the other non-Fox News show in the chart with 136,000 demo viewers in fourteenth place.

Prime Time

Fox NewsMSNBCCNN
• Total Viewers:2,121,0001,014,000  570,000
• A25-54:189,00090,000  103,000

Total Day

Fox NewsMSNBCCNN
• Total Viewers:1,380,000649,000  450,000
• A25-54:121,00060,000  73,000

Week 11-17-25 P25-54 Cable Ranker BDP by Adweek



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