The research is also reflected in patient testimonials on YouTube. As another feature of the “Lose for Keeps” campaign, Mahoney said Noom spoke with members who have lost weight with a combination of habit change and GLP-1 meds.
While the market position says people can take GLP-1s for the rest of their lives, that is not always the reality, Mahoney said. Side effects, financial circumstances, or life changes can complicate the doctor’s orders, so Noom maintains that habit change is still an important part of the weight loss equation.
“Most people aren’t thinking about stopping a GLP-1 when they’re starting a GLP-1,” Mahoney said. “This PSA is really about the questions you should be asking, or things you should be thinking about, before you make your choice.”
