Beehiiv Goes to Market (Exclusive): In recent months, the creator economy platform Beehiiv has expanded dramatically beyond its origins as a newsletter platform. Given the shift in both its scale and scope, the company on Monday hired its first chief marketing officer, Darren Chait, most recently the vice president of growth at Calendly. Chait, who joined Calendly when it acquired his startup, has a strong track record of product-led marketing, a skillset that Beehiiv hopes to put to good use, according to CEO Tyler Denk. The hire is part of a broader growth spurt at the platform, which recently doubled its sales team, having set itself the goal of reaching $55 million in revenue this year.
Index Exchange and Audiochuck Glow Up (Exclusive): Chait is not the only executive stepping into a new office this week: The supply-side platform Index Exchange and the podcasting firm Audiochuck also named high-profile executive appointments this week. Index Exchange nabbed former Trade Desk whiz Catherine Patterson to serve as its new senior vice president of platform and partnerships, where she will focus on streaming and sell-side decisioning.
Audiochuck, in a sign of the times, has brought on Matt Shanfield as its first head of TV and film—a telling hire for a podcast studio. At Audiochuck (which is fresh off a licensing deal with Fox Corp.’s streamer Tubi) Shanfield will work to transform podcast properties like Crime Junkie into television and film properties, while simultaneously building out an IP pipeline through acquisition. Both hires—an SSP hiring a DSP alumna, and a podcast studio hiring a television executive—showcase just how upside down modern media has become.
Social Media Week Returns: In just a few weeks, ADWEEK will once again be hosting Social Media Week, by far the coolest event in our portfolio and one whose insights can legitimately help make or break your brand. I will be on-site, moderating panels and trying not to look washed, and would love to see you there. So join ADWEEK, on April 14 – 16 in New York, to tap into the cutting-edge tactics powering social for the top brands, media outlets, agencies, and creators in the world. Click here to learn more.
Pulled Quotes
“This is how people are getting content today.”
Malcolm Harris, host of the What the Truck logistics industry live-stream, on the rise of niche live-streamers
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“This is a race to the bottom, and it’s going to be bad for customers and for us.”
An anonymous credit card official, on the arms race amongst premium credit cards
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“There are easier ways to make $2.8 billion.”
Netflix co-CEO Ted Sarandos, on the breakup fee that Paramount paid Netflix
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“What if humans are something better than machines? For that matter, what if it isn’t close?”
The Atlantic’s Charles Finch, reviewing Michael Pollan’s new book exploring AI and consciousness
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