Omnicom to Cut 4,000 Jobs, Retire FCB, DDB, and MullenLowe

Omnicom experiential agencies will continue to report to Ruhanen, while legacy IPG experiential shops will report to Krakowsky “for the time being,” Ruhanen said.

He added that employees will receive communications about reporting lines and transitions this week—“basically as quickly as possible” to move forward with the transition.

Media and Tech

A major focus of the announcement was OmniPlus, the next iteration of the Omni platform underpinned by Acxiom’s Real ID and Flywheel’s commerce infrastructure. Painter said OmniPlus will formally launch at CES 2026 and begin rolling out to the company’s top 10 major clients in Q1.

“It will be a fully end-to-end, integrated operating system for Omnicom, going from creative thought all the way through to media execution and reporting through to sales… all linked back to single consumer records by brand,” he told ADWEEK.

Paolo Yuvienco, Omnicom’s chief technology officer, added that the combined data set is “by far, bar none, the most elite data set in the world” on the buy side of advertising, and is already integrated with Omnicom’s agentic AI tools.

Media scale is also an anticipated advantage of the combination. Bringing the two organizations together, at a combined $73.4 billion in billings, will create a media powerhouse that “can get the best commercial deals for our clients and for ourselves,” Wren said.

Adamski emphasized, however, that principal media remains a “small portion” of Omnicom’s overall billings, but is an important “modern vehicle” for creating commercial value. “People that continue to simply claim that we’re growing because of principal media—it’s just not true. But my job is to bring the best possible value to our clients,” he said.

What’s certain is that Omnicom is building for a world where AI plays a central role in marketing. As Adamski put it: “In five years from now, we will be advertising and communicating with AI more than to human audiences.”