NBCU is calling its live vertical videos an industry-first feature, featuring an optimized scoreboard customized for the format. Peacock users will be able to find this live viewing option within the Courtside Live tab on the mobile app.
In addition, during the Peacock product preview event, executives announced three mobile games will debut this spring on the Peacock app: two from Wolf Games, including one based on Law & Order and an original IP created by Elliot Wolf, and Jeopardy!
Streaming moves fast—you should too. Enroll in The ADWEEK MiniMBA in Marketing before the April 7th cohort begins and build the foundation that your CTV investments demand. Sign up here.
